Top 5 design trends that you need to look for

 Here are the Top 5 design trends you need to look to grow in 2022. 

1. Inclusive visuals

Showcasing the diversity of human life is a necessity now more than ever before. That’s why it’s the top graphic design trend of 2022.

The events of 2020 around racial reckoning had been a long time coming. Brands have since realized the importance of creating a more representative marketing strategy.

Companies are now sharing the makeup of their workforce. They’re also implementing inclusive visuals in their marketing campaigns. 2020 has impacted the way brands approach representation.

You can see how Slack has been populating its visuals with more diverse groups of people over the last year

2. Bold backgrounds

We’ve seen a move towards muted colors over the past few years. But graphic design trends for 2022 are going back to bolder and brighter colors.

While these colors won’t be the focus of designs, they will help visuals stand out in the busy online space.

Spotify has been using bold backgrounds across its social channels over the past year.

3. Colorful icons and illustrations

Sticking with the theme of color, it wasn’t surprising that brands decided to pair their bold backgrounds with equally colorful icons and illustrations.

Icons have long been a powerful marketing tool. They share messages at a glance and are universally acknowledged.

Sprout Social has taken the colorful route with its icons. Note how the brand combines the colorful icons with bold backgrounds. The contrast is startling and engages the eye immediately.

4. Branded memes

Everyone loves memes. Or at least, they love to hate memes. It’s impossible to avoid them. There’s a meme for everything. And everything can be turned into a meme.

Some memes tend to catch on faster than others. Viral memes do have a short lifespan, though.

They can fizzle out within a day, or even within a few hours. But some memes are everlasting and continue to be recognized years later.

Posts like this one from Shopify are becoming the norm, even in so-called serious niches.

The reason why this meme works is because of its simplicity. The actors and the context may not be relevant in a few months. But the visual is so simple that it conveys the story the brand is trying to tell.

5. Quotes

If there’s one thing we know about graphic design trends, it’s that they’re cyclical.

A handful of years ago, quotes were all the rage. Inspirational quotes from marketing gurus, business tycoons and experts were everywhere.

Then people started getting frustrated with the same quotes showing up all the time. Or worse, being forwarded to them by over-eager relatives.

That’s now changing. Here’s a quote LinkedIn shared highlighting a user’s reading initiative. This quote serves as social proof. But it also shows that LinkedIn is engaging with its community.

This is all the major ones.

For more In Depth information see this article https://isitadesign.com/the-ultimate-guide-on-how-to-build-a-visual-identity/ 

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